Thank you for your interest in advertising in Vibrance eZine!
Vibrance has the ultimate target
audience for boosting our advertisers’sales
and
enhancing their stature in the true natural health
field! Why?
• Digital advertising rocks! Thanks to the revolutionary interactive links feature, never before have advertisers realized such amazingly high response rates at such low cost—your ad is an instantaneous one-click portal to your entire webstore! No more 2% to 10% response rates! Create an explosively enticing ad, boldly direct the reader to click to instantly see even more, and blow them away with a knockout offer on your splashy webstore page! It works even while you sleep! E-commerce rocks!
• Our booming ranks of readers are highly engaged with the interactive ad links feature—well over 90% click ads to visit our advertisers’ sites! Our 90%+ figure is much higher than the general industry standard (see article clipping below) because: 1. as rawfood lifestyle, natural health enthusiasts who regularly seek and purchase only premium, truly healthful, natural goods and services, they spend lots of time reading every page and exploring the ad links in each issue, knowing that we carefully hand select our advertisers for perfect congruency with their regular needs and special interests. (We do not advertise cooked food products, toxic rawfood products, therapies, supplements, or ecologically-exploitive goods.) 2. Most readers enjoy placing online personal orders and gift orders.
• Our readers’ access to each ezine is lifelong. The ezines are not tossed away like paper magazines. Our readers return many times, bookmarking and sharing valuable ad links by e-mail with friends and on social network sites. Some print out and share certain pages.
• Twice per year with each issue, Vibrance reaches over ten thousand new readers in the exploding raw health field. Since 1996 when Vibrance began as Living Nutrition magazine, we have earned a worldwide reputation as the standout leader in truthful, life-enhancing health journalism. Countless readers have crowed about how each new issue glows with integrity and has enriched their lives. Our most active advertisers have similarly thanked us for connecting them with the kind of loyal, regular customers they enjoy doing business with.
• Because we are no longer printing costly paper editions and distributing via postal mail, our ad rates are very low.
• We want to partner with good advertisers and get their healthful messages out to create a better world!
• The digital magazine boom is taking off. Please check out this October, 2012 article:
"Why digital magazines are thriving" by James Papworth
http://mediatel.co.uk/newsline/2012/10/25/why-digital-magazines-are-thriving/
If you have a truly valuable, life-enhancing product or service, I’d love to hear from you and help you boost your sales by riding the digital wave’s crest with us!
The close-out date for reserving advertising space in Vibrance no. 9 is February 2013.
To contact me, request a Media Kit and get a fast response, please CLICK HERE and include your name, location, website URL, description of your product or service and your phone number. Together we make the world a healthier place to live!
Yours in prosperity,
David Klein
Advertising Manager
Digital readership to fuel growth in consumer magazine space:
by Dipali Banka
http://www.exchange4media.com/47085_digital-readership-to-fuel-growth-in-consumer-magazine-space-pwc.html
The global consumer magazine market is expected to begin to increase in 2012, averaging 1.3 per cent compounded annually to $80 billion in 2016 from $75 billion in 2011, according to PwC's Global Entertainment and Media Outlook 2012-2016. Citing principal drivers for the growth, the report said, improving economic conditions will lead to modest growth in print advertising during the next five years. However, it also said that in real terms print advertising will decline but growing digital readership will fuel digital advertising.
The report expects the print advertising growth in consumer magazines to be a modest 1.5 per cent compounded annually to $31 billion in 2016 but expects digital advertising in consumer magazines market to grow by a compounded 20.8 per cent compounded annually to $5.5 billion in 2016. "In 2016, digital advertising will account for 15.1 per cent of the total consumer magazine advertising compared to 7.0 per cent in 2011," it said.
Advertisers Say What We're All Thinking: Social-Media Spending Is Going to Explode If You're Selling Social, the Doors Are Open and Checkbooks Are Out
by: Jason del Rey
http://adage.com
March 6, 2012
Facebook is prepping for a massive IPO, Twitter is focusing its business exclusively on advertising and nearly three-fifths of digital decision-makers polled last fall said they plan to boost their social-media-ad spend over the next 12 months.
In an Advertiser Perceptions semiannual survey of nearly 1,200 people involved in deciding how ad dollars are spent digitally, 59% of respondents said they would increase social-media-ad spending in the next 12 months, compared with just 4% who said they would decrease spending on social platforms.
The leading digital advertisers believe that half of their budgets in the next 12 months will be spent on brand-focused advertising. That number was just 25% or 30% three or four years ago, Mr. Cohen said.
Thursday October 20, 2011
Digital Approaches Tipping Point, Narrows Ad agency Gap To Just One
by Joe Mandese
For the first time since being tracked, digital media -- including online, social and mobile -- has approached parity with television as the most important medium among agency executives, according to the latest quarterly survey from Strata, the media data processing provider that services roughly half of all U.S. ad agencies. Asked what their No. 1 medium of choice was during the third quarter of 2011, 34% who cited local TV. That's the closest point of parity in the three years since Strata began querying its agency clients on the dominance of various media in their workflow and budgeting,, and represents a 43% leap from the second quarter of 2011.
The findings, which are based on a segment of more that 900 agencies that process about $50 billion worth of media through Strata's systems, also reflect the rapid decline in the importance of television over the past three years, along with other traditional media, as agencies and clients refocus their energies on digital media matters and workflow.
In fact, the survey indicates that digital may be at the tipping point of overtaking all other media in terms of importance, especially if the economy becomes any more unstable. While the third-quarter survey indicated that advertising budgets remain relatively stable and continue to grow overall, the agency respondents said print (52%) and local TV (24%) are the media most likely to take a hit by ad spending cuts.
Qmags Survey: 55 Percent of Digital Magazine Readers Click on Ad Links
June 25, 2010
Qmags has released the results of its w010 Annual Digital Magazine Readership Survey, providing a window into the preferences and behaviors of digital editions subscribers. Conducted from March 30 to May 4 of this year and released June 23, the survey queried 170,000 randomly selected subscribers to digital editions in the consumer, association and B-to-B space about their digital reading habits. Respondents had to have been digital editions subscribers for at least six months.
Digital magazine consumers are interactive, the survey found, with 60 percent saying they clicked on an article link and 55 percent saying they clicked on a link within an advertisement. Individuals in engineering and technical fields were fare and away the biggest users of digital editions (45.2 percent of those surveyed), with R&D/academia the only other occupational category to exceed 10 percent.